Wednesday 9 November 2011

Print Research

I think the importance of print work differs from artists to artist. With a main stream artist such as Cheryl Cole, digipak's aren't that important as her main audience are young teenagers who are more likely to download there music, and will never see or need to see the digipak. But digipak's for less main stream artist's, like folk, acoustic, country, because they're less well known, and there target audience ages is much higher than main stream artists (which also means they're less likely to download) is very important. Older generations are much more likely to buy the c.d than to download, there for an appealing digipak which is kind to the eye is needed to draw attention to it. The advertising poster is very much the same through-out whatever genre, and artist. The poster (whether it's in a magazine or on the internet), is still advertising and still needs to look appealing and draw attention to the audience.

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